Privacy policy

Introduction and overview

We have written this privacy statement (version 07/21/2022-312063543) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the available links and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Area of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online stores) that we operate
  • social media presences and email communications
  • mobile apps for smartphones and other devices

In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy statement, we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016, which you can of course access online on EUR-Lex, the access to EU law, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
Contract (Article 6(1) lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Other conditions, such as the performance of recordings in the public interest and the exercise of official authority, as well as the protection of vital interests, do not generally arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:

In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the responsible person

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
adMondo GmbH
Gartenweg 9
D-27726 Worpswede

Authorized representative: Hans v. Helldorff
E-Mail: helldorff@admono.de
Telefon: +49 4792 563 460
Imprint: https://admondo.de/impressum

Storage duration

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

Pursuant to Articles 13, 14 DSGVO, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:

According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:

For what purpose we are processing;
the categories, i.e. the types of data that are processed;
who receives this data and if the data is transferred to third countries, how security can be guaranteed;
how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
The origin of the data if we have not collected it from you;
Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.
You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.
You have the right to erasure (“right to be forgotten”) according to Article 17 GDPR, which specifically means that you may request the deletion of your data.
According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.
According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.

If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.
If data is used to carry out profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
You have the right to lodge a complaint under Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short, you have rights – do not hesitate to contact the responsible body listed above with us!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For more information, you can contact the Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI) . Für our company, the following local data protection authority is responsible:

Lower Saxony Data Protection Authority

State Commissioner for Data Protection: Barbara Thiel
Adress: Prinzenstraße 5, 30159 Hannover
Tel: 05 11/120-45 00
E-Mail: poststelle@lfd.niedersachsen.de
Website:  https://lfd.niedersachsen.de/startseite/

Data processing security

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Article 25 of the GDPR refers to “data protection through technical design and data protection-friendly default settings” and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) are always designed with security in mind and that appropriate measures are taken. If necessary, we will go into more detail on specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data over the internet in a tap-proof way.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.

Thus, we have introduced an additional layer of security and fulfill data protection through technology design(Artikel 25 Absatz 1 DSGVO).

By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.


You can recognize the use of this protection of data transmission by the small lock symbol top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.

If you’d like to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to more in-depth information.

Communication

Communication summary
👥 Affected parties: Anyone who communicates with us by phone, email, or online form.
📓 Processed data: e.g. telephone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: handling communication with customers, business partners, etc.
📅 Storage period: duration of the business case and legal requirements
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

When you contact us and communicate by phone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.

Persons concerned

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Phone

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.

E-Mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements allow it.

Online forms

If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store and further use your data for purposes related to the business case;
Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to conduct customer inquiries and business communications in a professional manner. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.

Cookies

Cookies Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: depends on the cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaktion zwischen Browser und Webserver

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga
Value: GA1.2.1326744211.152312063543-9
Intended use: Differentiation of website visitors
Expiration date: After 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What are the types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to the shopping cart, then continues to browse other pages and later proceeds to checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, Request for Comments der Internet Engineering Task Force (IETF) namens “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies based on consent are deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right to object – how can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.

Web hosting introduction

Webhosting Summary
👥 Data subjects: visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation.
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks.
⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is web hosting?

When you visit websites nowadays, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.

When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.

To display the website, the browser needs to connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

 

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and securing its operation
To maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete internet address (URL) of the visited website
browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.example-source-site.de/fromthereicame/)
the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful behavior.

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract on commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

1&1 IONOS Webhosting Privacy Policy

We use IONOS by 1&1 to host our website. In Germany, 1&1 IONOS SE is located at Elgendorfer Str. 57, 56410 Montabaur, in Austria you can find 1&1 IONOS SE at Gumpendorfer Straße 142/PF 266, 1060 Vienna. IONOS offers the following web hosting services: Domain, Website & Shop, Hosting & WordPress, Marketing, Email & Office, IONOS Cloud and Server.

As explained in the “Automatic Data Storage” section, web servers, like those of IONOS, store data of every website visit.

If you would like to learn more about IONOS website privacy, please visit the

Datenschutzerklärung auf ionos.de.

Order processing agreement (AVV) IONOS

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Data Processing Agreement (DPA) with IONOS. What exactly is a GCU and especially what must be included in a GCU, you can read in our general section “Order Processing Agreement (GCU)”.

This contract is required by law because IONOS processes personal data on our behalf. It clarifies that IONOS may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) under

https://www.ionos.de/hilfe/datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/auftragsverarbeitung/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: Evaluation of visitor information to optimize the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found at the respective web analytics tool used.
📅 Storage duration: depending on the web analytics tool used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

 

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we run web analytics?

With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

In addition, your IP address will also be stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or email address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

 

How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the web offer.
📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found further down in this privacy policy.
📅 Storage duration: depending on the properties used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2.1326744211.152312063543-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Wert: 2.1687193234.152312063543-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note: This enumeration cannot claim to be complete, as Google is always changing the choice of their cookies as well.

Here we show you an overview of the most important data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

Account creation: when you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data include contact details, any ratings, playing media (e.g. if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also an option for data to be deleted only when you no longer visit our website within the time period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, update it, delete it, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en and install it. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics in consent mode

Depending on your consent, personal data of you will be processed by Google Analytics in the so-called consent mode (or “Consent Mode”). You can choose whether you agree to Google Analytics cookies or not. By doing so, you also choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to play out targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile of you is created. You can also only consent to statistical measurement. No personal data is processed and consequently not used for advertising or advertising success.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Cookie Consent Management Platform Summary


👥 Data subjects: Website visitors
🤝 Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools.
📓 Data processed: Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website, which helps us and you to handle used scripts and cookies correctly and safely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.

 

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to inform you as well as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to give you this right, we first need to know exactly which cookies ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should be prepared for a storage period of several years. In the respective privacy statements of the individual providers, you will usually receive precise information about the duration of data processing.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).

Cookiebot Privacy Policy

Cookiebot Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools.
📓 Data processed:  Data used to manage the set cookie settings such as IP address, time of consent, type of consent, individual consents. More details can be found at the respective tool used.
📅 Storage period: the data is deleted after one year.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

What is Cookiebot?

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this feature, data from you may be sent to Cookiebot or Cybot, stored and processed. In this privacy policy, we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

Cookiebot is a software product of the company Cybot. The software automatically creates a DSGVO-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take privacy very seriously. We want to show you exactly what is going on on our website and which of your data is stored. Cookiebot helps us get a good overview of all our cookies (first-party and third-party cookies). This allows us to inform you about the use of cookies on our website accurately and transparently. You always get an up-to-date and privacy-compliant cookie notice and decide for yourself which cookies you allow and which not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

IP address (in anonymized form, the last 3 digits are set to 0)
date and time of your consent
our website URL
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Wert: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9312063543-2
Purpose: This cookie stores your consent status,. This allows our website to read and follow the current status on future visits.
Expiration date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3312063543-6
Purpose: This cookie is set if you allow all cookies and have thus activated “collective consent”. The cookie then stores its own random and unique ID.
Expiration date: after one year

Note: Please keep in mind that this is an exemplary list and we cannot claim completeness. Please see the Cookie Statement at https://www.cookiebot.com/de/cookie-declaration/ to see what other cookies may be used.

According to Cybot’s privacy policy, the company does not resell personal data. However, Cybot does share data with trusted third parties or subcontractors that help the company achieve its business goals. Data is also shared when legally required.

How long and where is the data stored?

All collected data is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). You can learn more about all “Azure regions” at https://azure.microsoft.com/de-de/global-infrastructure/geographies/?tid=adsimpletextid. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after cancellation of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent the data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.

Legal basis

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6(1)(f) DSGVO).

If you would like to learn more about the privacy policy of “Cookiebot” or the company behind it, Cybot, we recommend that you read the privacy policy at https://www.cookiebot.com/de/privacy-policy/ .

Web design introduction

Web design privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Improve user experience.
📓 Data processed: Which data is processed depends largely on the services used. Mostly it is about IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about this in the respective web design tools used.
📅 Storage duration: depending on the tools used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is web design?

We use various tools on our website that serve our web design. Web design is not, as often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the appropriate appearance of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working on improving our website and see this also as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data is stored by web design tools?

When you visit our website, web design elements may be embedded in our pages that can also process data. Exactly what data is involved depends, of course, heavily on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to the Google servers.

Duration of data processing

How long data is processed is highly individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as a minute or as long as a few years. Please do your research in this regard. For this purpose, we recommend on the one hand our general text section on cookies, as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, under web design elements (mostly fonts), there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach the support under

https://support.google.com/?hl=de.

Legal basis

If you have consented to web design tools being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur when web design tools are used. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools insofar as you have given your consent. In any case, we would like to emphasize this again here.

You will find information on specific web design tools – if available – in the following sections.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: optimization of our service performance
📓 Processed data: such as IP address and and which icon files are loaded.
More details can be found below in this privacy policy.
📅 Storage period: files in identifiable form are stored for a few weeks.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our web pages, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This way, the texts or fonts and icons are displayed appropriately on each device. In this privacy statement, we go into more detail about the data storage and data processing by this service.

Icons play an increasingly important role for websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload the icons or fonts to your website. For this, we just needed to add a small line of code to our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. The icons can even be used to replace whole words sometimes and save space. That’s especially handy when we optimize content specifically for smartphones.  These icons are inserted as HMTL code instead of an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it’s only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data is stored by Font Awesome?

Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you access one of our pages, the corresponding icons are also provided by Font Awesome.

In order for the web fonts to load, your browser must connect to the servers of Fonticons, Inc. In the process, your IP address is recognized. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.

For the following reasons, this data is collected and stored:

to optimize content delivery networks
to detect and correct technical errors
to protect CDNs from abuse and attacks
to be able to charge Font Awesome Pro customers
to know the popularity of icons
to know what computer and software you are using

If your browser does not allow web fonts, a default font from your PC will be used automatically. To the best of our knowledge, no cookies are set. We are in contact with Font Awesome’s privacy department and will let you know as soon as we learn more.

How long and where is the data stored?

Font Awesome stores data about Content Delivery Network usage on servers also located in the United States of America. However, the CDN servers are located around the world and store user data wherever you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about usage from the CDNs may be stored longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data about the Content Delivery Networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.

Legal basis

If you have consented to Font Awesome being used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when Font Awesome collects it.

From our side, there is also a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.

We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from possible other Font Awesome services where you have a user account.

If you would like to learn more about Font Awesome and its data practices, we encourage you to review our privacy policy at

https://fontawesome.com/privacy and https://fontawesome.com/support.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as IP address and CSS and font requests.
More details can be found below in this privacy policy.
📅 Storage period: Font files are stored by Google for one year.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

What are Google Fonts?

On our website we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a detailed look at exactly what the data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that 

Google make available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software field.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.

However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Those data that Google stores for a day or a year cannot be easily deleted. The data is automatically transmitted to Google when the page is called up. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=312063543 .

Data storage you prevent in this case only if you do not visit our site.


Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=312063543.

There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.

Legal basis

If you have consented to Google Fonts being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur in the case of collection by Google Fonts.

From our side, there is also a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found under https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

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Source: Created with the Datenschutz Generator from AdSimple